We have a covered our short position (indicated by the gray/red orb) on this asset in our virtual portfolio, meaning we have realized a return. Details of our position are reflected in the date, time and price stamp. Each position we take is a result of the research output of top-ranked Wall Street analysts operating a rigorous investment process. If we change our position on this asset, as a subscriber you’ll be notified in real-time on our platform.

We have recently closed this position. The details of our activity on this position are reflected below. For access to our Active Portfolio, please sign-up for a 14-day free-trial or subscribe.

07/09/2010

02:05 PM EDT

$24.35

From an intermediate term TREND perspective, this US over-consumption stock remains broken and Howard Penney thinks that estimates for the back half of the year are too high. KM

07/13/2010

10:34 AM EDT

$25.66

Taking a weak sell-side upgrade as a shorting opportunity. Howard Penney continues to think that 2H10 numbers for CAKE are too high. KM

07/16/2010

10:49 AM EDT

$24.95

Just managing risk around a short position that Howard Penney likes here. Stock is down and we'll re-short it on an up day. KM